How It Happens
The process isn’t complicated, whether you need a logo and brand development for a start-up or a make-over for your established company.
Click each below to read more.
1. We collect information.
Profile
We need to get a solid idea of what makes your business unique. We learn about your short and long term business goals, your audience, and your competition. We won't create a logo until we know what it needs to convey and how it will grow with your company.
2. We research.
Hitting the Books
IGD researches your industry and target market. We want to understand what your customers want. Your identity needs to say, "We are what you are looking for."
3. We bring you ideas.
Corporate Identity Creation
You will have a variety of original designs from which to choose, first in black & white. This step insures that your design will be strong and stand well in any media.
4. You choose.
Once you have chosen the initial design concept, we implement your desired alterations and introduce color.
Feedback and Changes
We most often hit the mark with your initial presentation. However, after the first black & white presentation, design changes and amendments can be made. We encourage as much communication as needed to get it right.
The best part of our job is when we see our clients thrilled with their new logo. Your complete satisfaction is our primary objective.
5. We implement.
Your new identity will be implemented into your basic stationery system, and any materials you selected in your contract such as signage, vehicle graphics, etc.
Standards Guide
Our unique Standards Guide is included in every Identity Package. We have developed this tool for the lay person to use when using or ordering anything needing the companies logo mark. No more nameless vendors stretching the companies logo or "tweaking" it with a drop shadow or using the wrong color! The Standards Guide - provides the companies logo in nine file formats as well as a hard copy that can be faxed - helps our clients maintain critical logo consistency--saving time and money for years to come!
Administrative Assistants Love Our Standards Guide!
The Standards Guide is great to send to people who are placing our logo on all sorts of things; the most recent project was water bottles for every child playing baseball in the Dearborn Youth League. I know when I send the Standards Guide to a vendor that our logo will be placed and formatted properly. The Standards guide is extremely clear and helps make our outstanding business stand out!
- Linda Doyle, Norwick Orthodontics
Does Your Business Look Like It Means Business?
Get the Remarkable Advantage with Identity Graphic Design.
He has shown you, O man, what is good and what the Lord requires of you: Do justly, love mercy, and walk humbly with your God.
Micah 6:8
