Who We Are

Identity Graphic Design specializes in creatively capturing your unique brand with excellence. We’ve been providing professional design and advertising services for hundreds of retail, professional and commercial businesses since 1993.

Bill Kleist – Owner, Senior Designer


In 1993, Bill founded Identity Graphic Design, specializing in branding for business. It’s done through company & product naming, key message development, company brand identity design, creative campaigns and fully aligned design implementation into print and web. He calls it intelligent graphic design for a remarkable advantage.

Bill graduated in ’83 from MSU with two B.A.s — Graphic Design and Advertising. Bill’s experience ranges from retail and manufacturing, to professional practices and pro-bono work for churches and other non-profit organizations.

Bill also serves as an adjunct professor of Graphic Design at Lawrence Technological University in Southfield, Michigan. “The best part about the job,” he says, “is teaching the next creative generation who have a zeal for graphic design.”

In his spare time, Bill is a practical joker, true family man, and is always up for a game of Risk.

Linda Kleist – Owner, Marketing & Operations



Linda has a B.A. from GVSU in Grand Rapids, Michigan. Her focus is new business development and assisting in the creative and marketing process for clients. Her business sense and pragmatic grounding have helped structure Identity Graphic Design since its beginning.

Her favorite part of her work is meeting entrepreneurs who strive against all odds until they succeed. “I meet such interesting people with inspiring stories. It’s a privilege to help them promote their business and achieve new levels of success.”

Linda also likes making homemade pizza and mouth-watering focaccia bread. Together, Bill and Linda have four treasured children (2 married), and two very smiley grandsons: our family and friends are a never-ending supply of love, inspiration and fun.

Team of Designers

One of the benefits of teaching at a national leading university is having access to recent graduates – up-and-coming talent with energy and vision. Having a fresh perspective in design is crucial to remaining relevant and Bill personally supervises every project with his meticulous eye for detail.


We have intentionally kept our company focused on the service areas of our expertise. We have partnerships with professionals of exceptional talent who are passionate about what they do. We assemble the team to come along side and work together with you.

Market Research Sales Training & Strategy
Writing & Public Relations Radio & TV
SEO and Social Media Event & Fundraising


Does Your Business Look Like It Means Business?
Get the Remarkable Advantage with Identity Graphic Design.

He has shown you, O man, what is good and what the Lord requires of you: Do justly, love mercy, and walk humbly with your God.
Micah 6:8